Our story
How we redefined what marketing in healthcare looks like
The Problem
When you ask someone in healthcare what marketing in healthcare looks like, the answer is almost always the same.
“Outdated”
“Ineffective”
“Waste of practice money”
The same material is being reused and recycled, and is no longer bringing patients in the way it used to. We need to adapt and change course.
At Darkwater Consulting, we understand there is a need for a modern approach to marketing. One that caters to patients and ultimately lets them in on more of the process than they’ve ever seen before.
What if you could understand what truly motivates your potential surgeon?
What if you could understand why, with confidence, they can operate under unimaginable pressure?
The Solution
Our Mission
Darkwater’s mission is to explore and deliver the surgeon’s story in a compelling way. Our goal is to be the bridge between referring providers, patients, and their potential surgeon.
If patients are informed and engaged with who is operating on them, then they are more likely to spread the word and help build your brand as a surgeon or as a hospital.
We use everything from video production, to website and content development, and social media management to help build your brand and get your name out to the community.
